Platinum is known for its deep luster and a rich, white color. 

It is rarer and heavier than all precious metals and therefore considered to be more valuable than gold. 

Platinum holds gemstones more securely than any other metal because its strength and neutral color enhances the brilliance and depth of diamonds and precious stones.

Because of its density and weigh (60% more dense than gold), you can also feel the difference between platinum and other precious metals.

Being that platinum is the purest metal used in jewelry, it rarely causes an allergic reaction.